Video game console Essay Example for Free

Video game console Essay The Xbox 360 is the second video game console produced by Microsoft, and the successor to the Xbox. The Xbox 360 competes with Sonys PlayStation 3 and Nintendos Wii as part of the seventh generation of video game consoles. We plan to launch a high-quality, it is slimmer than the previous Xbox 360 model and features integrated 802. 11 b/g/n Wi-Fi, TOSLINK S/PDIF optical audio output, a 250 GB hard drive, 5 USB 2. 0 ports (compared to the 3 from older versions) and a special AUX port. The overall goal of xbox 360 marketing program is to create enhanced public awareness through a comprehensive marketing campaign. we would like to see a 15 percent increase in the segment market of brand awareness. The Xbox 360 is very user friendly,convenience with Wi-Fi Connection, good customer services and advices, free download video game trailers. Additonal, We are planning to provide a prefect customer services system. Building brand awareness among affluent consumers. Using low price to penetration in the market segmentation. Also We will use pull strategy to capture potential consumer and use push strategy to reach with good relationship with each media channel. Internal situation Our company mission is reach a brand awarness of 60% up to 75% in the cosumer market. We will build up a good communication with our partner, using promtion discount offer to wholesaler and retailer, we will provide more information of our new products to them. External situation When economic recovery, it will make people have more purchase power to buy their needs. Highly income will make people to increae their enterainment with standard of living. Xbox360 compete with others manufacture such as PS3, Wii in the segment market. SWOT Analysis of Xbox360 Xbox360 is very powerful strengths such as Kinect (originally known by the code name Project Natal)is a controller-free gaming and entertainment experience for the Xbox 360 video game platform. The users to control and interact with the Xbox 360 without the need to touch a game controller through a natural user interface using gestures, spoken commands or presented objects and images. The project is aimed at broadening the Xbox 360s audience beyond its typical gamer base. The Xbox360 is using HD Technology which makes a beautiful image and with visual expression. The powerful of Xbo360 is easily compat wiht previous Xbox games, it makes convenience who wants to play a previous games. Our pice is lower than PS3, Launch of Xbox 360 250 GB $299. 99 and The price of PS3 each unit cost around $400 to manufacture by August 2009 with 160GB. Our Weakness is the lack of Microsoft Xbox 360 Strength: †¢ Integration of next generation DVD players i. e. HD technology †¢ Backward compatibility with previous Xbox games †¢ Online product – the first of its kind †¢ Lower price than most comparable competitor PS3 †¢ The new product of kinect Weakness: †¢ Expensive hardware and games †¢ Production flows †¢ Direct competition with Nintendo because of equally large customer base Opportunity †¢ Penetration of new markets in ME †¢ Penetration of untouched markets by means of bundling †¢ Partnership with Hollywood studios Threat †¢ Lower cost competitor i.e. Nintendo †¢ Anti trust issues in Europe †¢ Hardware complication Competition Sony Play Station. 3 Strength: †¢ Integration of next generation DVD players †¢ Backward compatibility with previous PS2 †¢ Mostly Free Online product †¢ Recent decline in profits Weakness: †¢ Expensive hardware and games Opportunity †¢ Great product lunch covering global spectrum. †¢ Penetration of new markets in ME †¢ Penetration of untouched markets by means of bundling †¢ Partnership with Hollywood studios Threat †¢ Lower cost competitor i. e. Nintendo. †¢ Delays in production †¢ Constant strategy change Nintendo Wii Strength: †¢ Uniqueness of hardware motion detection †¢ Low cost hardware and software †¢ Intuitive usage Weakness: †¢ Joystick liability †¢ Limited selection of software Opportunity †¢ Penetration of new markets in ME / Europe / Asia †¢ Marketing to novice gamers including seniors and adults Threat †¢ Loss of potential customer because of lack of software selection and sophistication of games. †¢ Software developers abandon game development because of lack of adequate profits.